It goes without saying that 2020 was a tough year... but we’re going to say it anyway - 2020 was a tough year. In March, after only three performances (and in the interest of public health and safety), we brought our Spring production to a premature close. As the months progressed, so too did the Covid-19 pandemic until, in early September, we here at the Dakota Prairie Regional Center for the Arts made the difficult and heretofore unprecedented decision to cancel the rest of our 2020 season. And so this little theatre company, whose existence relies mostly upon memberships and ticket sales, lost a very large portion of its revenue. In short, we stand at the precipice - 2021 will be a pivotal year.
We won’t lie to you, friends - the pressure is on. But, as we often say in the crunch-time leading up to a particularly grueling show: “pressure makes diamonds!” As such, the DPRCA Think-Tank has been hard at work coming up with brilliant ideas that will allow us to bounce back as a lean, mean (but, like, a nice mean) entertainment machine. We’d like to share some of those ideas with you now.
Firstly, let’s talk Memberships. We’ve got two items of business here:
Any unused 2020 Membership Tickets will roll over for use in our 2021 season!
There will be no 2021 Membership Drive. This point will be discussed next.
In the past, many patrons have inquired as to whether or not we record our shows. The answer has always been no. Due to rights/royalties contracts and copyright laws, it’s never been allowed. In light of the drastic changes that the theatrical landscape has undergone, many distribution houses are now including streaming/recording rights with their basic performance contracts. This new development did not go unnoticed by the DPRCA Think-Tank.
It is with great excitement that we can tell you that we are taking steps to ensure that all of our future productions will be recorded and available for pay-per-view streaming! This will open up so many avenues for future productions, even outside of our usual Spring, Summer, Holiday lineup.
The steps are various and costly: the biggest steps being the purchase and installation of audio-video recording hardware, the purchase of video-editing software, and the upgrading of the Old Church Theatre’s internet.
So, let’s talk about our productions. The 2021 season will have the same lineup as did the 2020 season... with one notable exception. We’re so thrilled to announce the return of an old favorite. Returning to the DPRCA stage next Summer is the blockbuster jukebox musical: Life Could Be a Dream!
In the Summer of 2013, this show created such a frothing frenzy that we had no choice but to bring it back for a limited engagement in 2014, after which there was still a lengthy waiting list. Well... in 2021 it’s back, baby! We couldn’t be more excited!
So, yes, 2020 was a tough year. The challenges have been legion. But we refuse to let it beat us. We’ll learn from this experience and use its lesson as a jumping off point. Things will never be the same, that’s true. They’ll be better! 2020 is and was a crucible but the Dakota Prairie Regional Center for the Arts is poised to come out the other side more refined than ever. We hope to see you there!
With warm regards and sincere gratitude,
Deb, Erin, & Elliott
The DPRCA Team
A Christmas Story
A christmas story